/ Honesty Index / Cameo
Cameo
Creator Economy · Celebrity video greetings, 25% take rate
C+
Mixed (C+) — Side Hustle Honesty Grade
Cameo operates personalized celebrity video greetings marketplace. 25% take rate is high; payment reliability is okay; demand has cooled materially since 2021 pandemic peak. Multiple rounds of layoffs (2022, 2024) reflect category contraction.
63
Composite / 100
Where this grade comes from.
Take Rate Transparency
B-
Worker Protection
C+
Payment Reliability
B-
Talent Vetting
B
Honest Earning
C
Key events & disclosures.
- 25% take rate
- Multiple rounds of layoffs 2022, 2024
- 2021 $1B+ valuation; 2024 secondary trades at meaningful discount
- Category demand declined materially post-pandemic
/ Best for
Mid-tier celebrities with established fanbases who can supplement income with periodic Cameo orders.
/ Watch out for
Category demand has declined; celebrity creators should not rely on Cameo as primary income.